Franchise organizations can explore more opportunities when it comes to marketing due to the combined efforts and budgets of the franchisees. Social media is a very hot marketing arena.
Below is an illustration of an outstanding use of social media by a franchise organization, Menchie’s Frozen Yogurt.
Menchie’s was established in 2007 by the husband and wife team of Danna and Adam Caldwell, and their franchise now boasts more than 350 stores worldwide. They were given the number one rank in Restaurant Business Magazine’s “Future 50″ list last year and have seen a 748 percent growth. This is likey due to a combination of a stellar product, the dedication to the Menchie’s mission statement of “we make you smile” and their proactive system of outreach to bring in and maintain loyal customers.
Along with doing things like appearing on CBS’s highly successful show Undercover Boss, they also have a robust online marketing campaign with a large social media footprint. Thanks to being active on Facebook, Twitter and YouTube, Menchie’s has been able to bring the outstanding experiences people receive in stores to the Internet.
Social Media Presence
There are a variety of advantages to using social media, for businesses both small and large. Social media has a very low cost, especially when compared with doing standard advertising, such as print, radio or TV. This type of marketing can also have a much larger outreach, and it […]