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How a franchised restaurant chain uses social media to promote their business




Franchise organizations can explore more opportunities when it comes to marketing due to the combined efforts and budgets of the franchisees. Social media is a very hot marketing arena.

Below is an illustration of an outstanding use of social media by a franchise organization, Menchie’s  Frozen Yogurt.

About Menchie’s
Menchie’s was established in 2007 by the husband and wife team of Danna and Adam Caldwell, and their franchise now boasts more than 350 stores worldwide. They were given the number one rank in Restaurant Business Magazine’s “Future 50″ list last year and have seen a 748 percent growth. This is likey due to a combination of a stellar product, the dedication to the Menchie’s mission statement of “we make you smile” and their proactive system of outreach to bring in and maintain loyal customers.

Along with doing things like appearing on CBS’s highly successful show Undercover Boss, they also have a robust online marketing campaign with a large social media footprint. Thanks to being active on Facebook, Twitter and YouTube, Menchie’s has been able to bring the outstanding experiences people receive in stores to the Internet.

Social Media Presence
There are a variety of advantages to using social media, for businesses both small and large. Social media has a very low cost, especially when compared with doing standard advertising, such as print, radio or TV. This type of marketing can also have a much larger outreach, and it […]

Springtime is a Great Time to Be a Business Owner

Florists woman working with flowers at a greenhouse.

Spring is a time of awakening and renewal in nature and in the world of human activity as well. Some franchises enjoy a surge in business when spring rolls around, especially if the winter has been unusually cold and harsh. For consumers throughout the country, the warmer weather and longer days bring increased energy and a desire to get out and get going. This may mean taking the kids on a spring break vacation, spending more time on the deck, playing in the yard, or maybe starting a new fitness routine to shed those winter pounds. If you’re someone who loves spring and comes alive at this time of year, you might consider choosing a franchise that gets busy right along with you. You’ll have the energy and drive to meet the demand, and you’ll set yourself up to experience the success you’re looking for. Here are a few spring-friendly franchises to consider.

1. Window Genie Window Cleaning and Exterior Home Care

Not only will your customers enjoy the spring sunshine pouring in through sparkling, clean windows, they’ll appreciate the other services a Window Genie franchise offers. With a diversified menu that also includes window tinting, gutter cleaning, complete deck care, and power washing for your house and other exterior surfaces, you can offer customers a one-stop spring maintenance experience for their residential exteriors. Window Genie also offers concrete cleaning and treatment as well as […]

The Perfect Franchise for Your Caring Heart


On Valentine’s Day, we celebrate the infinitely powerful and sometimes elusive force that builds bridges, sinks ships, heals the heartbroken and makes life worth living. It’s called love, and the world can never have too much of it. For some people, love is a year-round focus, and caring for others in word and deed is a natural instinct. They awaken every day with a drive to improve lives, and make the world a better place. If you’re one of these people, running a franchise that allows you to express your benevolent nature can be especially rewarding. In fact, love is an essential ingredient in the success of certain types of businesses. Here are a few examples of franchises that are perfect for people who thrive on being able to show how much they care.

1. Visiting Angels Home Care for Seniors

With today’s medical advances, people are living longer than ever before, but many seniors need help with daily activities. When it’s no longer safe or healthy for them to care for themselves, they must face the threat of losing their independence and their homes. With compassionate home care, this tragedy isn’t necessary. Visiting Angels provides private, affordable non-medical care and assistance to enhance the lives of elderly individuals, and keep them in their homes as long as possible. Entrepreneur Magazine ranks Visiting Angels as one of the most rapidly growing franchises in America. Children of aging parents across the nation are […]

Businesses that Accelerate in the Beginning of the Year

Portrait of blondy young woman with ski in winter time

When the weather turns cold, many companies heat up. Yes, the winter months — January and February in particular — are especially lucrative for certain kinds of franchises. Below are several examples of industries for which low temperatures mean high profits.

Tax Prep

Sure, there are procrastinators who don’t start thinking about their taxes until April. But tax preparation firms begin attracting hordes of customers as soon as the new year rolls around. In fact, many such businesses must hire seasonal employees in order to handle the crush of work.

Liberty Tax Service, however, is a franchise that’s accustomed to welcoming new clients all the time and not only in the winter. This company, which has customers who live throughout the U.S. and Canada, is currently expanding at a faster rate than any other international tax prep service.

Health, Fitness, and Weight Loss

Bathing suit season might seem like a long time away during the frigid days of January. Regardless, people flock to gyms, fitness centers, personal trainers, and weight loss centers at this time of the year. For one thing, “lose weight” is perennially the most popular New Year’s resolution. In addition, many folks discover that they’ve put on quite a few pounds since Thanksgiving; after all, candy canes and plenty of other sweets are ubiquitous throughout the holidays. Plus, inclement weather forces many people to stay inside much of the time, which means that […]

Now that you’re the owner…


10 things you can do in 2014, now that you’re the owner:

1) Locate the business closer to your home;

 2) Work from your home;

 3) Get to the office late;

 4) Give yourself a raise;

 5) Invite the whole staff to a holiday luncheon;

 6) Create your own version of the manufacturing process;

 7) Fire that grumpy client that clearly doesn’t understand your value;

 8) Attend that educational conference that you’ve been wanting to attend;

 9) Donate company services to your favorite charity;

 10) ???

You’re going to have to fill out #10 and beyond with your own ideas. What will you do differently now that you’re the owner? Send us your ideas!

‘Tis the Season for Franchise Giving


Although the multi-billion dollar international corporations may receive the most press coverage, small businesses and franchises account for a significant portion of charitable activities. Franchises are normally owned by individuals with ties to the community in which the business is located, and many of these franchisees have a strong desire to give back to their towns. Franchisees sometimes conduct charitable activities on their own, but many franchisors encourage such activities or are the primary benefactors for more widespread programs.

One example of a franchisor-sponsored endeavor is the AAMCO® “50 Cars in 50 States” program. Long known as a major player in the transmission and automotive repair industry, AAMCO® partnered with the Military Order of the Purple Heart to find and reward combat veterans. The initiative was aimed at repairing one veteran’s vehicle in each state. Local AAMCO® franchise owners handled the actual repairs, with some employees volunteering for the task.

Another company offering an initiative benefiting America’s veterans is Little Caesars®. The Little Caesars® Veterans Program is designed to make it easier for honorably discharged veterans to own a franchise. All qualified veterans receive a $5,000 discount on franchise fees, a $5,000 credit on their initial equipment order and special financing options. Vets with a service-related disability qualify for additional benefits, including a full waiver of the franchising fee, $10,000 towards equipment and additional support that can make the total benefit as much as $68,000.

Some philanthropic activities are aimed at benefiting the four-legged […]

Franchise Owner Profile: i9 Sports – Chris Novak, East Oakland County, MI

Sports are one of America’s favorite pastimes and families are seeking activities to foster this love of sports in their children. With activities such as Flag Football, Baseball, Basketball and Soccer on the rise, the demand for well-run programs continues to grow.

Recently celebrating their 10th anniversary, i9 Sports remains the Nation’s first and fastest growing youth sports franchise. According to Frank Fiume, founder of i9 Sports, their steadfast growth is in direct correlation to this trend. “Families are seeking something better and something different for their children and i9 Sports fills this need.

i9 Sports franchisees operate youth sports leagues that focus on fun, good sportsmanship, and safety.  Here, they learn not only the basics of the sport, but the value of being part of a team without the sole focus on the outcome of the game.

Another unique aspect of the i9 Sports program is how the business maintains a relationship with the parents and athletes across multiple sports. They offer a convenient, customer-focused, registration process that can either be completed online or via phone. Their proprietary technology makes administration and scheduling simple for i9 Sports franchisees and provides them the ability to easily communicate play time and practice schedules to families. Couple this with a robust website that gives parents an online portal to manage their child’s information and history and you’ve got a winning system designed with the customer in mind.

Recently I spoke with Chris Novak who, along with his wife, owns […]

Franchise, Business Opportunity, or go it alone?

Business strategy road sign

This article illustrates some differences between different business types and their associated networks.

Use of the Company Name

By becoming a franchisee, you will be able to use the name, the products and the logos of the larger business that may already be well-known throughout the region or the United States. The majority of franchises require an entrepreneur to make an initial payment called a franchise fee in order to partner with the company.

Business opportunities may or may not require a specific business name to be utilized in the operation of the business.

An independent company will have to make a name for itself in the market starting at inception.

Determining The Location

When starting a business by yourself, you will have to conduct hours of independent research to assess your new company’s competitors in the area, determine the level of demand for the products and services that you want to sell and discover the demographics of each region that you’re considering.

In contrast, a franchise organization’s analysts may provide you with a consistently updated list of locations at which your new branch could potentiall earn large profits. Some larger franchise systems have already conducted some initial location preparation such as purchasing vacant lots or pre-negotiating leases of locations in regions that have been earmarked for new partners.

Business opportunities provide less in the way of location guidance.

Protected Territories

Franchise organizations sometimes establish protected territories in order to formally delineate the precise area in which the […]

Where Should I Vacation This Week?

As a small business owner, you may feel like you need to be working seven days a week throughout the year. However, a break is necessary at times to recharge your batteries, and one of the rewards of owning a business is having the flexibility to take a vacation whenever you want. Let’s say that you need to get away for a mini-vacation that lasts longer than a weekend but shorter than a week. For example, you could leave this Friday and return on Tuesday before being back at your franchise on Wednesday. The trip would cost $2,500 or less to ensure that a nice balance is made between receiving the benefits of a relaxing vacation with it not being too much of a hit to your bottom line.

Where should you take this vacation?

Some people would like to take a trip to a mountain getaway. A perfect option for these people would be spending a few days in a cabin in Wyoming. This would be great for those who want a cozy place to escape from the hustle and bustle that goes into running a business. Picture yourself looking outside at a pristine Wyoming landscape. Snow may even be falling as colder weather starts to enter the picture. Some of the most popular places to rent a cabin in this state include Cody and Jackson Hole.

Another option that many enjoy is relaxing on the beach. The weather this time of year […]

Celebrities Own and Operate Franchises

They say a fool is quickly separated from his money. Everybody’s heard about athletes, singers and actors who have lost fortunes due to poor investment choices. A growing trend among celebrities is to invest in franchises to protect their savings and to generate income. Celebrities aren’t the only people who can turn a tidy profit by getting involved in a franchise opportunity. As long as you have the drive to succeed and are willing to work long and hard, you can achieve economic prosperity. An added benefit is that franchises can be established in rural or urban settings. You can even work some franchises from the comfort of your home. As a franchise owner, you’re the boss, and you don’t have to answer to anybody.

These celebrities are enjoying the many fruits of their franchises.

• Drew Brees
The New Orleans Saints Super Bowl MVP quarterback got used to Jimmy John’s Gourmet Sandwiches when he was going to college at Purdue University in Indiana. He thought Jimmy John’s would fit in well in New Orleans, so he opened his own restaurant back in 2008. He said he enjoys being part of the culinary culture of The Big Easy. Smells are free, and Jimmy John’s is renowned for its aggressive, amusing marketing strategy.

• Rick Ross
Rapper Rick Ross loves Wingstop so much that he sings about it. He mentioned the franchise in his cut “MC Hammer.” He lamented that his date wanted to eat at a fancy bistro, but he wanted to go to […]